Brand DNA & Strategy
Positioning, voice, audience, messaging, the brain of your brand.
The thinking behind the visuals: your positioning, voice and messaging written down in a document your whole team can follow.
from $99
Basic
$99
- Positioning, voice & tagline
- 5-8 page strategy document
Standard
$199
- Everything in Basic
- Personas
- 3-competitor analysis
- Messaging framework
Premium
$349
- Everything in Standard
- Naming (10 directions)
- Go-to-market summary
- Revisions included
- 24h reply
- Files 100% yours
- Payoneer / PayPal
FAQ
What exactly do I receive?
A written strategy document (5-8 pages on Basic) covering positioning, voice and tagline, plus personas, competitor analysis, messaging framework, naming and a go-to-market summary as you go up in tiers.
Is there any design in this service?
No, this is the strategy layer. Pair it with Logo Design or Full Brand Identity for the visuals.
What input do you need from me?
Your brief answers about the business, audience and competitors. If you have existing materials, share them as links.